Digital Commerce News from 20.09.2025
As the e-commerce landscape rapidly evolves, businesses are reassessing their strategies to maximize incremental ROI in retail media investments, as highlighted during the Digital Shelf Summit 2025. Experts stress that true success lies in leveraging media investments not just to defend current sales, but to foster new revenue streams—underscoring the imperative to navigate an overwhelming sea of data without getting lost in trend-driven jargon. Alongside strategic shifts in media investment, businesses are also exploring innovative solutions like Shopify Plus enhanced by composable commerce, enabling them to manage orders efficiently and scale operations internationally. This blend of insights reflects a pivotal moment for e-commerce brands to rethink their marketing approaches and operational frameworks to unlock new opportunities for growth in an increasingly competitive market.
Drive Retail Media Success With Incremental ROI Strategies |
g the Digital Shelf Summit 2025 session, industry experts discussed the complexities and strategies surrounding incremental ROI in retail media investments. Meghan Corroon emphasized that incremental ROI focuses on whether advertising truly drove new - AI...
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Publicis' Mars United Commerce Appoints Ashley Wales-Brown A
cis' Mars United Commerce has appointed Ashley Wales Brown as its new Digital Commerce Director. This move follows the company's acquisition by Publicis Groupe in September 2024. As part of the acquisition, Mars United rebranded from The Mars Agency - AI...
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COPIED: Festive ad spends to sparkle this year with 18–20% growth; e-commerce may lead the charge Exchange4media - Full Text...
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Upgrading Shopify Plus with Integrations and Composable Comm
rticle discusses how Shopify Plus can be enhanced through integrations and composable commerce to better serve larger enterprises with international ambitions. By utilizing a Distributed Order Management (DOM) system, businesses can manage orders mor - AI...
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PayPal and Google Partner to Advance Agentic Commerce | PYMN
l and Google have partnered to advance "Agentic Commerce." This collaboration aims to create more opportunities for merchants and users globally. PayPal CEO Alex Chriss stated the company launched a remote Model Context Protocol (MCP) server. This se - AI...
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Wie kommt man effizient zu einem individuellen Chatbot? - Co
Here's a concise summary of the article: ComposableAI introduces an efficient approach to creating customized chatbots for businesses by leveraging existing tools rather than building from scratch. Their method focuses on delivering quick initial r - AI...
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Alibaba And Shinsegae Get Green Light For Korean E-Commerce
ba and Shinsegae received conditional approval from South Korea’s Fair Trade Commission for their e-commerce joint venture combining Gmarket and AliExpress Korea. To address concerns over data privacy and market dominance, the companies must keep the - AI...
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Foot Patches Market Set to Surge to USD 4.5 Billion by 2035,
COPIED: Foot Patches Market Set to Surge to USD 4.5 Billion by 2035, Driven by Wellness Trends and E-Commerce Growth openPR.com - Full Text...
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Got an Online Business? Register for DTI’s E-Commerce Trustm
ing September 30, 2025, all online merchants, e-retailers, digital platforms, and e-marketplaces involved in B2B or B2C transactions must register for the DTI's E-Commerce Trustmark. This digital badge, issued by the Department of Trade and Industry' - AI...
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PayPal and Google team up to bring AI-powered shopping and p
l and Google have partnered to launch AP2, a system that enables AI agents to handle shopping and payments on behalf of users while maintaining security and user control. AP2 uses digital mandates to set limits, such as capping weekly spending or app - AI...
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