Digital Commerce News from 19.09.2025
In an age where eCommerce brands grapple with the nuances of advertising effectiveness, the recent insights shared at the 2025 Digital Shelf Summit highlight the need for a fresh perspective on retail media investments. Instead of solely focusing on Return on Ad Spend (ROAS), experts stress that brands must shift their attention towards measuring incremental ROI, which accurately gauges whether ad expenditures usher in new sales or merely safeguard existing ones. With the complex landscape of data and audience segmentation, embracing innovative practices, as demonstrated by unexpected high returns from platforms like Reddit, could be the key to unlocking true growth potential amidst budget constraints. As eCommerce leaders navigate this evolving challenge, the summit serves as a crucial reminder: it's time to look beyond numbers and seek real, measurable impact in advertising strategies.
Modernizing Legacy E-Commerce Platforms: From Oracle ATG To
COPIED: Modernizing Legacy E-Commerce Platforms: From Oracle ATG To Cloud-Native Architectures Hackernoon - Full Text...
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COPIED: Alibaba’s SWOT analysis: e-commerce giant’s stock poised for AI-driven growth Investing.com - Full Text...
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COPIED: Ecommerce Brands Expect Q4 Sales Surge, Even After Price Increases MarTech Cube - Full Text...
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Drive Retail Media Success With Incremental ROI Strategies |
e 2025 Digital Shelf Summit, experts discussed the significance of incremental ROI in retail media investments. Meghan Corroon explained incremental ROI as understanding whether ad spending directly leads to new sales rather than just protecting bran - AI...
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Upgrading Shopify Plus with Integrations and Composable Comm
rticle discusses how Shopify Plus can be enhanced through integrations and composable commerce to better serve larger enterprises with international ambitions. By utilizing a Distributed Order Management (DOM) system, businesses can manage orders mor - AI...
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How WhatsApp Business is transforming e-commerce in Latin Am
App Business is profoundly transforming e-commerce in Latin America, moving beyond a messaging app to an integral part of daily life and business. Its high trust, familiarity, and deep penetration make it the de-facto way for companies to engage cust - AI...
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Retail E-Commerce Market to Witness Massive Growth by 2032 |
COPIED: Retail E-Commerce Market to Witness Massive Growth by 2032 | openPR.com - Full Text...
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Publicis' Mars United Commerce Appoints Ashley Wales-Brown A
cis' Mars United Commerce has appointed Ashley Wales Brown as its new Digital Commerce Director. This move follows the company's acquisition by Publicis Groupe in September 2024. As part of the acquisition, Mars United rebranded from The Mars Agency - AI...
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Wie kommt man effizient zu einem individuellen Chatbot? - Co
Here's a concise summary of the article: ComposableAI introduces an efficient approach to creating customized chatbots for businesses by leveraging existing tools rather than building from scratch. Their method focuses on delivering quick initial r - AI...
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GenAI für mehr Besucher auf Ihrer Firmenwebsite - Composable
s a concise summary of the article: The article discusses four main approaches to integrating Generative AI (GenAI) into SEO strategies. The first approach involves direct interaction with LLMs like ChatGPT for SEO-related tasks and ideas. The secon - AI...
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COPIED: Festive ad spends to sparkle this year with 18–20% growth; e-commerce may lead the charge Exchange4media - Full Text...
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E-commerce Analytics Market Is Booming So Rapidly Growth by
COPIED: E-commerce Analytics Market Is Booming So Rapidly Growth by CAGR openPR.com - Full Text...
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AI Commerce Center Of Excellence Launched By LTIMindtree In
ndtree has partnered with Shopify to launch an "AI Commerce Center Of Excellence." This initiative aims to empower enterprises with advanced digital commerce strategies. The center will focus on developing future-proof, resilient, and scalable soluti - AI...
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PayPal and Google Partner to Advance Agentic Commerce | PYMN
l and Google have partnered to advance "Agentic Commerce." This collaboration aims to create more opportunities for merchants and users globally. PayPal CEO Alex Chriss stated the company launched a remote Model Context Protocol (MCP) server. This se - AI...
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Mars United Commerce ANZ appoints Ashley Wales-Brown as digi
United Commerce ANZ has appointed Ashley Wales-Brown as its new digital commerce director. This strategic move follows Mars United's rebrand and recent acquisition by Publicis Groupe, which aimed to deliver comprehensive end-to-end commerce marketing - AI...
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COPIED: Why StubHub’s IPO Flop Is a Warning for Any Business That Relies on Google Inc.com - Full Text...
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Alibaba And Shinsegae Get Green Light For Korean E-Commerce
ba and Shinsegae received conditional approval from South Korea’s Fair Trade Commission for their e-commerce joint venture combining Gmarket and AliExpress Korea. To address concerns over data privacy and market dominance, the companies must keep the - AI...
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India plans new Export Entity Model to boost E-Commerce Expo
's Central Government is introducing a new Export Entity Model to enhance e-commerce exports by creating specialized entities that handle customs clearances, compliance paperwork, and logistics for sellers. This allows Micro, Small, and Medium Enterp - AI...
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COPIED: Ryder Shares What Shoppers Are Prioritizing Beauty Packaging - Full Text...
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Amazon US salary hikes: E-commerce giant rolls out $1 billio
COPIED: Amazon US salary hikes: E-commerce giant rolls out $1 billion plan for workforce; check details Times of India - Full Text...
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