In a rapidly evolving ecommerce landscape, food and beverage shoppers are notably more inclined to utilize marketplaces, search engines, and social media for product discovery and purchasing compared to the general consumer base. With a staggering 73% engaging in ambient shopping on platforms like Instagram and TikTok, there's a clear shift towards seamless transition from inspiration to purchase. Meanwhile, Canadian logistics operators are embracing digital innovations to meet the burgeoning trade demands from Central America, indicating a dual trend: on one hand, consumers are leveraging digital platforms for an enriched shopping journey, and on the other, ecommerce businesses are enhancing operational efficiencies to meet evolving needs. As advertisers adapt to earlier holiday spending patterns, the focus on digital engagement through immersive experiences and strategic marketing will be crucial for capturing the attention of today's savvy shoppers.
e food and beverage shoppers are up to 10% more likely to use marketplaces, search engines, and social media for discovering and buying products compared to general shoppers. A striking 73% of these shoppers engage in ambient shopping, making purchas - AI...
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rt has dropped its ZEPETO update as virtual experiences increasingly influence Gen Z's real-life purchases. Nearly half of Gen Z engage in immersive virtual worlds, which directly affect their buying decisions. With immersive commerce, users can move - AI...
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tisers are shifting TV ad spending earlier in the year due to "holiday creep," with brands starting holiday-related campaigns in August, a month ahead of typical timelines, as noted by Disney's John Campbell. Oscar Rondon from Nexxen reported that ad - AI...
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a's strategic air cargo hubs in cities like Toronto, Calgary, and Montreal are adapting to new trade flows with Central America and the Caribbean, driven by seasonal demands for agricultural and consumer goods. Operators face challenges such as infra - AI...
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R and UNESCAP are leading discussions on e-commerce policy and MSME exports. Sessions aim to enhance the policy environment for e-commerce exports and boost MSME participation in the APAC region. Key topics include the use of technology such as AI, d - AI...
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am reported over 1,500 online fraud cases in the first eight months of 2025, resulting in losses of approximately VND1.66 trillion ($63.1 million), according to the Ministry of Public Security. A conference held in Hanoi emphasized using identificati - AI...
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s a concise summary of the article: The article discusses four main approaches to integrating Generative AI (GenAI) into SEO strategies. The first approach involves direct interaction with LLMs like ChatGPT for SEO-related tasks and ideas. The secon - AI...
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