As the holiday season nears, advertisers are pivoting their strategies, launching campaigns earlier than ever due to the phenomenon of "holiday creep." Brands are spreading their budgets across the extended holiday period, with an emphasis on maintaining visibility from August through December to avoid missed sales opportunities during peak shopping periods. Meanwhile, in the evolving e-commerce landscape, platforms in Vietnam are experiencing significant growth, propelled by heightened promotional activities and consumer demand, particularly through innovative formats like livestream shopping. Additionally, Alibaba's substantial investment in instant commerce highlights the ongoing shift towards enhanced consumer convenience and rapid delivery, reminding e-commerce retailers that agility and timing will be critical in capturing customer engagement as the busy shopping season approaches.
tisers are shifting TV ad spending earlier in the year due to "holiday creep," with brands starting holiday-related campaigns in August, a month ahead of typical timelines, as noted by Disney's John Campbell. Oscar Rondon from Nexxen reported that ad - AI...
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e first nine months of 2025, e-commerce sales on Vietnam's four major platforms—Shopee, TikTok Shop, Lazada, and Tiki—reached VND305.9 trillion ($11.62 billion), marking a 34.4% year-on-year increase. Average monthly consumer spending on these platfo - AI...
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ba is investing US$281 million to enhance its instant commerce efforts by supporting partner convenience stores through its wholesale platform 1688.com and inventory system Aoxiang. These stores will receive technical assistance to ensure 24-hour, on - AI...
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s a concise summary of the article: The article discusses four main approaches to integrating Generative AI (GenAI) into SEO strategies. The first approach involves direct interaction with LLMs like ChatGPT for SEO-related tasks and ideas. The secon - AI...
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gust 2025, e-commerce card transactions in Bangladesh surged 28.8% year-on-year, reaching Tk 21.93 billion from Tk 17.02 billion in August 2024. This marks a 9.0% increase from July 2025, when transactions were Tk 20.12 billion. However, July saw an - AI...
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a's strategic air cargo hubs in cities like Toronto, Calgary, and Montreal are adapting to new trade flows with Central America and the Caribbean, driven by seasonal demands for agricultural and consumer goods. Operators face challenges such as infra - AI...
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rticle discusses how Shopify Plus can be enhanced through integrations and composable commerce to better serve larger enterprises with international ambitions. By utilizing a Distributed Order Management (DOM) system, businesses can manage orders mor - AI...
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Here's a concise summary of the article: ComposableAI introduces an efficient approach to creating customized chatbots for businesses by leveraging existing tools rather than building from scratch. Their method focuses on delivering quick initial r - AI...
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